Months of effort and preparation finally came to fruition recently with the launch of Cascade HR’s new website and branding. Revealed on the same day as the prestigious CIPD HR Software Show, which was a huge success for Cascade, the website was a hot topic at the London event.
Cascade’s Marketing Manager Andy Court comments:
One of Cascade’s key strengths is client engagement. Our website has always proved a valuable tool to help us communicate with new and existing customers, plus our industry peers and the media.
We wanted our website to reflect the progress we have made over the last 5 years. We are now the market leading independent in our industry but at the same time we have retained our friendly, personal approach to client relationships. We felt that we needed a website, and imagery, that reflected this.
Our goal has been to design and build an educative resource that provides interesting and sought-after industry material. So whether you want to spend thirty seconds looking for a quick software overview, a few minutes getting up to date with our news and views, or half an hour digesting the functionality of our award-winning technology, our website will prove a useful, and appealing resource.
The user-friendly site has been built from the ground up and new images were commissioned specifically to reflect Cascade. The site is designed to present a wealth of helpful and relevant information about the industry’s most innovative HR and Payroll software and associated customer service, in a clear and engaging format. It will also report on important news and events relevant to the HR and Payroll professions, with Cascade insight as to what industry trends and developments mean for our clients.
Feedback from delegates was that the new site is fresh, informative and easy-to-navigate. People liked the look and feel too, with particular positivity surrounding Cascade TV – our library of educational videos – and our brand new Cascade characters, who represent the Cascade modules explained in the Software section of the website.
But we’d love to hear more, so if you have any particular likes or dislikes please email us with your comments.