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Takeaway four: Becoming a top employer brand

Invigorated and inspired by the recent CIPD annual conference, we're still beaming from the insightful discussions held across the two-day event.

It was fantastic to see so many HR professionals all in one place, and we had a great time chatting to as many attendees as we possibly could.

Since the event, we've been revealing our top five takeaways from the conference. Read on for more...

Learning, recruitment experience and talent management

The expectations employees have on their workplace have risen dramatically in recent years, and this is having a huge impact on employer brand.

Now, to be considered a top employer, the way you attract, retain and develop your people needs your full attention.

Here are a few thoughts we had during the CIPD annual conference…

  • Attracting – more than a decent salary and benefits package, job seekers are keen to understand how working for you is going to add value to their lives. They want to know what you value, how your organisation is contributing to social responsibility, and that, by working for you, they’ll be contributing to something significant.
  • Retaining – from encouraging flexibility, freedom and collaboration, to valuing conversations and accountability over form filling, there are many topics to consider when developing a strategy to keep your top talent. But for us, it all seems to come back to focusing on building a culture that prioritises engagement. Making your people feel valued, appreciated and involved in all you do goes a long way. And having regular conversations is key – it’s no longer enough to store all feedback for an annual appraisal.
  • Developing – professional qualifications, formal training, mentorship, apprenticeships, building career paths and more…the world of learning and development has grown astronomically. And with so many development possibilities, where do you start? The best employers are offering their people the choice of methods to help them develop to their full potential. Dedicated development conversations, generous budgets, and by-in from senior leaders are all necessary tools in making this happen.

Find out more

Such a huge topic, we’ll be talking more about this over the coming months. But for now, take a look at our recent interview with Darren Nuttall, Director of networx, market leading recruitment software and recruitment service providers, who spoke with us about how giving a great first impression as an employer starts way beyond a candidate’s first day.

Click here to read our fifth takeaway from the CIPD annual conference

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